Data Company Print Booth Design
Industry
Tech, Data Storage, AI
Client
Quantum
Service
Print Design, Banner Ad Design, Marketing Material Design
Date
Adobe Illustrator, Adobe InDesign
Quantum needed a full brand experience for their NAB Show booth in Las Vegas, plus a digital ad campaign, e-books, whitepapers, and a mobile site redesign. Everything had to look like one system from a trade show floor down to a phone screen. The booth drew consistent foot traffic, and a single project turned into an ongoing collaboration.
Quantum is one of the leading manufacturers of data storage devices and systems, headquartered in San Jose, California. Their technology is trusted by broadcasters, media studios, and large enterprises that need fast, reliable storage.
The Request
Quantum needed a full brand experience for their booth at NAB Show in Las Vegas, one of the biggest stages in the media tech industry. The project grew from there to include a digital ad campaign for their F-Series NVMe, a series of e-books and whitepapers, and a redesign of their mobile website.
Everything needed to look and feel like one cohesive brand, from a large trade show booth all the way down to a phone screen.
The Process
We started with the technical side first. Before any design work, we confirmed every dimension matched the printer's specs and the venue's installation requirements. Getting that wrong would have been expensive.
From there, we designed the booth in Illustrator at real scale, using bold contrast, angular shapes, and data-inspired patterns. High-impact photography communicated speed and power, with Quantum's signature blue used as a sharp accent throughout. Before anything went to print, we built a detailed 3D mockup to preview the full installation, including exact placement of TVs, door graphics, and vinyl signs. It caught several issues early and gave the client full confidence before approving.
The same visual style carried into every other deliverable: the ad campaign, the e-books, the whitepapers, and the mobile site redesign.
The Outcome
The booth performed well at NAB Show. Strong visuals drew consistent foot traffic, and the consistent branding across all materials reinforced Quantum's image as a premium brand. The client was happy with the results, and what started as a single project turned into an ongoing collaboration.
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