Quantum is one of the leading manufacturers of data storage devices (tape and disk-based) and systems from San Jose, California.
They reached out wanting to design the experience for their upcoming event at Las Vegas, NAB 2019. We also helped with their ad campaign, marketing collateral, e-book and whitepaper designs and a responsive re-design of their website.
We were able to start with precise branding guidelines and clear rules for their typography and colors. The first step was to make sure the sizes would work with the printer and the event's own measurements.
After that, we chose the placement of the doors, TVs and vinyl signs that were going to be put on top of the design created.
Starting with a design in Illustrator in 2D with real measurements, we applied bold and contrasted colors, angular designs and data-inspired patterns. Impactful pictures were selected to demonstrate speed and strength, adding the brand's iconic blue color as an accent.
Before printing though, we created a 3D mockup with real measurements to pre-visualize the designs, adding as much detail as possible in order to add realism. Particularly, the position of the TVs and vinyls that needed to be on top was very important.
Quantum's presence in the NAB Show 2019 in Las Vegas was extremely successful. Big fonts with high contrast caught the eyes of the visitors, and the consistent branding across the whole booth made their experience cohesive and pleasant.
Alongside the NAB 2019 Show designs, we created their Ad campaign used on their F-Series NVMe. Additionally, worked on e-books and whitepapers for their NVMe lineup, and recreated the mobile experience of their website.