Blackbaud

Blackbaud is a supplier of software and services specially to the non-profit sector, with multiple headquarters across the world.

They needed to design multiple brochures, and assist with social media and email campaigns.

We started designing different two-pagers, whitepapers and brochures, keeping the minimalist tone of their branding. Blackbaud has a very strong brand presence and I wanted to keep the fonts, colors and iconography as close as possible as their previous designs.

The imagery was heavily researched to convey accurate meaning and fill within the style: warm and not heavily staged, like the photo was spontaneously taken. The icons were simple and clean, and all their shapes simple, modern and angular.

On-going Design

After a few months designing two-pagers, brochures and magazines we decided to tackle the next marketing campaign creating email templates and headers as well as additional icons and images for social media. The relationship turned out fruitful and we've been creating on-going material for the past three years.

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